Personal Dakar Rally



Have you ever watched the Dakar rally and wondered what the sensation of gliding over dunes in the desert heat would feel like in a professional rally car? What if you were given the opportunity to live the life of a professional rally car racer without spending years training? Want the opportunity to participate in your very own, private desert rally race, inclusive of a personal mechanic, navigator, security and film team?

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White Wilderness Heliskiing

October - Canada

In today’s world there is a term which is growing in importance and in use. ‘New Luxury’ refers to ability to shape your free time full of unique experiences and unforgettable stories. We are able to offer sophisticated customers an unforgettable Canadian experience filled with an endless supply of powder filled slopes in the company of interesting people.

British Touring Car Championships

The Player sponsors Tom Ingram and Speedworks which gives us exclusive trackside hospitality as well pit lane passes and entrance for up to 12 guests per race meeting. Races commence April culminating in the final round in October.

British GT Championship

Endurance racing at its finest! The Player sponsors Nathan Freke racing in the Ginetta G55 GT Race car in the championship and we have an opportunity for a limited number of guests to actually participate with a professional GT race team under full racing conditions. Available between April and September



The Masters

April - Augusta, Georgia, USA.

Our Masters’ offering includes exclusive use of luxurious private homes all within minutes of the course, and access to the course each day. At night we will gather in a relaxed style at one house to share stories and enjoy each other’s company. The option to dine with the group or have your own private chef cater to your every need is yours for the asking. This three-day package includes tickets to the event on Saturday and Sunday, accommodation in luxury private homes, local transfers and dining.

Pro-Am Series, The Masters

April - Graniteville, South Carolina, USA.

Straight after the Masters at Sage Valley Golf Club located just outside Augusta, Georgia. Up to 20 guests will get the chance to play 18 holes with Top 100 PGA Tour pros and Senior PGA Tour golfing legends, learn new skills at a golf clinic and leave with lasting memories and unique gifts from their special day.

The Historic Grand Prix Monaco

The historic Grand Prix is every other year (2016, 2018, and 2020). We organise accomodation at the stunning privately owned property Cap Estel, only a few minutes drive from the centre of Monaco, or a ten minute private tender from the private beach. All day hospitality has been organised with a well known luxury car manufacturer as well as pit lane passes and grandstand seats in Casino Square.

The Monaco F1 Grand Prix

Staying at the private home/hotel Cap Estel by the sea and only 10 mins by private tender to the Monaco marina, we offer unrivalled access to the Worlds greatest Formula One event.

Price includes three night stay in the hotel, pit lane passes, paddock passes, entry passes, boat hospitality on practice and qualifying days and team hospitality on race day. Also includes Amber Lounge access to both fashion show and private drivers parties in the evenings!

The British Grand Prix

Silverstone - July

Arrive Friday and check into your luxury suite at the prestigious Hanbury Manor Hotel and Country Club. Enjoy either a round of golf on the championship 18 hole members only golf course or a luxury spa afternoon with treatments, followed by a private dinner with guest F1 driver in the evening. After breakfast the following day private transfers to the Silverstone circuit and enjoy practice, qualiyfying, plus meet the drivers and enjoy a pit lane walk. Evening entertainment at the Grand Prix Ball with live music, then return to hotel. After breakfast on Sunday morning you will be flown by private helicopter from Hanbury manor to Silverstone where you will be hosted throughout the day for the main race. Entrance and five star hospitality throughout the weekend is all included.

Le 24 Hours of Le Mans – Become a team member experience!

The greatest endurance race in the world, also the third round of the FIA World Endurance Championship, which takes place every June. We offer an exclusive opportunity to become a team member with one of the most famous teams and their works cars. You will actually play a major role within the team and attend all briefings with your team mates. You will be given your own overalls and safety helmet which you are welcome to keep as a momento. Places are extremely limited, so this event is on a first come first served basis. Overnight accommodation in a nearby chateau with helicopter transfers to and from the racetrack with full team hospitality for the duration of the event. Arrive Thursday depart Sunday.


The Classic Monte Carlo Car Rally

Nice – Monte Carlo 30th May -31st May / 1st June - 2nd June

Choose from a range of 50 stunning classic cars to drive along a pre selected route, followed by a private lunch in a typical French Chateau and then an afternoon of driving the mountains and arriving in Monaco for your overnight stay in a luxury suite at the five star Metropole hotel. Before dinner, there will be a visit to the famous castle overlooking the Ville, as they say locally, and then an opportunity to meet Prince Albert for cocktails in his ancestral home. Dinner will be a private affair in the wine cellars of the Hotel de Paris with a guest speaker, wine tasting and a private tour of the cellars in the most famous hotel in Monaco. After your overnight stay, breakfast will be served and cars will depart for the second day of classic driving finishing at lunchtime in the town of Nice.


Wimbledon the Championships

Begin your memorable day with a Champagne reception then soak up the atmosphere in one of two exclusive restaurants whilst enjoying a beautifully created a la carte menu with fine wines. And then to the highlight of the day - Debenture Tickets to either Centre or Number One Court.

Return to The Wimbledon Club in the afternoon for traditional high tea with delightful strawberries and cream, to complete an experience that will be both memorable and rewarding.


The Player in Association with the Presidents Sporting Club Celeb/Am Golf day

Hanbury Manor in Hertfordshire every July

Enjoy a fun filled day with some fantastic celebrities. Boxers, footballers, TV and music stars join what is now affectionately known as the “Best UK Charity Golf Day”. The day commences with a full English breakfast and then 18 holes of golf. Afterwards there is a drinks reception and a sit down five course dinner with cabaret, prize giving, band and comedien.

The Riva Trophy

Monaco to Cannes Classic boat race - July 

The iconic Riva brand takes to the water in Monaco in July. After a Friday arrival there will be a private dinner party with Leah Riva (current owner) the commandant of the Monaco Yacht Club and HRH Prince Albert in the Riva boat tunnel Monaco. Saturday race day with almost 100 different Riva boats (including classics) taking to the water for a pleasure ride to Cannes. You will ride with one of the owners and experience the rest first hand. Lunch in Cannes and then a casual ride back to Monaco and Port Hercule to prepare for the evening partyu in Monaco. Overnight accomodation at the Metropole Hotel in Monaco and then enjoy Sunday breakfast. Meet for a gala reception and dinner at The Monaco Yacht Club for the presentations.

Salon Privé Classis Car Show

Blenheim Palace - Saturday Sept 3rd 2016 - Combined Ticket Opening times: 11am - 6pm £150pp Full hospitality from 2:30pm (includes English Afternoon Tea, Champagne & Complimentary Bar) 11am - 2:30pm Entry to Pirelli Prestige & Performance Competition (Great Court) 2:30pm - 5pm Entry to Salon Privé Supercar Show (South Lawn) 5pm - 6pm Pirelli Prestige & Performance Grand Finale (Great Court)

Beretta shooting experience, Italy.

June - July - August - September

Return private aircraft and transfers from London. A private excursion of Europe’s most famous gun factory. Shoot live rounds on the underground range, including machine guns, sniper rifles, hand guns and mini grenade launchers. Lunch and return in the evening.

Monaco Yacht Show

September every year with hospitality and passes for this three day event. Accomodation, daily boat transfers from the private home/hotel Cap Estel. Dinner at Cap Estel on day one and dinner on the private terrace of the Metropole Hotel in Monaco on day two.

Abu Dhabi F1

November 2016. Arrive Dubai on the Thursday with private transfers to the Versace Palace Hotel, then dinner with Michelin Star chef tasting menu and pairing wines. After dinner, exclusive access to club required. Friday after breakfast a round of golf at the Els Club in Dubai with a buffet lunch. Friday late afternoon head to the desert for Dune Bashing and an Arabic party in the desert with falcons, belly dancers fire dancers quad biking in the dark and complimentary bar. Includes luxury boat transfers on the Saturday for qualifying and Sunday for main race, all hospitality and entrance passes, plus paddock passes and meet the teams. Includes the final Amber Lounge end of season Party with drivers in Abu Dhabi.

The Rembrandt Experience with Christmas shopping

The Rembrandt experience, Amsterdam, during November and early December is a one off unique experience! Return private jet and transfers from London to Amsterdam, then a private show round of one of Europe’s most famous diamond merchants, followed by lunch and a canal ride. Then its time for an individual one on one viewing at the Rijks Museum and the opportunity to handle original oils by Rembrandt amongst others. Finally, there will be a personalised shopping trip into the very heart of Amsterdam for some last minute Christmas shopping before taking your private jet back to London.

Track Days with Abarth

Exclusive and bespoke track days for the petrol heads. Drive real racing cars with real racing car drivers. Day includes breakfast, then briefing, race suits, helmets and full tuition on a one to one basis. Lunch and then lap timed racing. Simulator and reaction timer competition. Tracks are Brands Hatch, Goodwood, Snetterton, Rockingham and Silverstone, between April and November.

Ultimate Mountain Experience

An opportunity to experience the mountains as you have never imagined in St Moritz Switzerland. One on one Fly fishing with a World class gilly, Kite Surfing experience, Lake Sailing with the famous St Moritz Yacht Club , coupled with three gastronomic wine tasting experiences. Available May to October only.